360 degree brand communication
Annagora Aquapark is located behind the “Greek village” in Balatonfüred. It was an unsuccessful tourist attraction within the city for many years. Although there were quite a few local visitors, tourists didn’t even known it existed. Therefore, the park had to invest huge sums of money every year into advertising using expensive ATL media channels.
When taking over Annagora’s marketing tasks, we knew immediately that we had to find totally different ways to continue the work. We redirected the communication, that was mainly targeting young people at the time, with a family focus, and therefore created a new strategy centered around a family-friendly aquapark.
Our most essential technical step was to switch the communication channel from expensive outdoor surfaces to online advertising. With the help of our precise targeting settings, they now reach hundreds of thousands of people around Balaton in a cost-effective way.
Additionally, we maintained and improved some other channels, like billboards or indirect partners, and also configured new solutions.