Dreher Beer Manufactures
Employer branding focused social media strategy
Dreher are among the most widely-known and popular beer brands in Hungary. But only a few people know where and how these beers are born, or indeed think about being a part of the process. Dreher recognized the possibilities presented through employer branding which would enable them to become more successful in the labor market. They also knew that social media communication plays a significant role in the strategy, but didn’t fully understand the opportunities – and the challenges – in this field.