When creating the international marketing strategy our first aim was to set direction for the short-, and long-term improvements.
As part of the strategy, we conducted complex market research and competition analysis regarding the Hungarian and international market. By sizing up the regional markets and checking the advertising competition, we could estimate the required budget for an effective online presence through Google Ads and Facebook Ads campaigns.
Corporate branding also paid a significant part in our work. We redesigned the Dublino logo and created a new brand image that suits the size and position of the company. The new image was inspired by the Scandinavian minimalist style, while also designed to be able to represent the uniquely wide range of products.
We defined the ideal communication channels that can be used effectively to target specified B2B groups. These channels were used to create social media content and online advertising campaigns.
We enjoyed working on this project as we could utilize the whole scale of our competencies during the strategy planning. Then, we started to work on the execution.