International marketing strategy planning and execution
Dublino is a dominant hospitality furniture manufacturer in Hungary, and is also known internationally. They have offices in the Czech Republic, Austria and Slovakia and are present in the Romanian market as well. If you visit a fancy cafe or restaurant, you will most likely sit on a Dublino chair.
The wide range of premium quality products and the outstanding client service ensured its continuous improvement. But as a family-owned company, Dublino wasn’t up-to-date in marketing. Several years ago, they recognized the opportunities in this field to support further expansion. At the time Dublino didn’t have a brand image or professional marketing campaigns, especially not online marketing campaigns. Their running campaigns required improvements in both their graphic design and their content. That’s how they found us, back in 2017.