We didn’t want to create simple fundraising campaigns; our aim was to find a way to gamify them. We designed every campaign with game elements to make them enjoyable for the users even when they were about serious environmental / social issues.
That’s how we invented I dig the bees, City of the Future, EcoCanteen and Plasticfree Hungary. Each of these campaigns succeed in engaging people.
We also supported these campaigns with online advertising, using Facebook, Instagram and in some cases Google Ads.
Over the years we have chosen marketing tools that are suitable of targeting different groups of people. We sent newsletters, developed online petition sites (one of them earned the Website of the Year prize in 2017) and complex donation websites, used social media and designed plenty of web-design and graphic design material that also can be used in the press.